HOW TO USE HUSPOT TO TRACK CUSTOMERS ON YOUR SITE? -OR- UNLOCK YOUR MARKETING SUPERPOWERS WITH HUBSPOT ADS MANAGEMENT!
Perhaps you were not born a superhero, but that doesn't mean you can't have marketing superpowers with HubSpot! HubSpot is an all-in-one marketing and customer relationship management software (and no they do not pay us to say such nice things about them!)
HubSpot has native support at the free level for Facebook Ads, Google Ads and LinkedIn. With their tracking code, you can establish re-targeting and look-a-like campaigns to help stay in-front of the people you care about and find new potential members, donors or customers. Ok, Ok, so I'll stop throwing jargon at you and explain a little bit about how these marketing superpowers work.
The obvious Superpower is the centralized management of your Ad Campaigns in one spot. This saves time and frustration when managing ad assets and sync'ing ad copy across your Ad services. If you aren't familiar with marketing lingo, ad assets are your ad images/video and other media. Ad copy is typically the text. The other really helpful insight here, is analysis and metrics. In one place you can measure how effective your Google Ads are working vs Facebook. No more switching between tabs, it's all in one place, enabling you to make more effective decisions on where to place your advertising budget!
Do not doze off yet, we are just getting started. The next major Superpower is one you do NOT want to miss!
AKA the power of the Tracking Code! HubSpot will give you a one line code to put on your website (preferably every page). Essentially, every time someone visits your site, HubSpot gets some data about the visit. Most importantly, by linking your ad campaigns (for example your Facebook or Google ads), HubSpot can start correlating these visitors to your website, your ads and your contacts!
Setting up your ad campaigns + tracking code = super human intelligence! Once you have added the tracking code to your website, and linked your ad campaigns, HubSpot will help you to "re-target" visitors who have been to your website. This is done by creating "Audiences" in HubSpot, which also helps in finding "look-a-like" visitors. These are people who "look like" your current visitors and contacts.
Now you are on your way to being your organization's Marketing Superhero!
how to GET SET UP (for marketing super heros in training)
We thought it would be best to hear it from Annie at HubSpot.
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