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Hubspot tracking code

9/11/2022

 
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HubSpot is an all-in-one marketing tool and customer relationship management software (and no they do not pay us to say such nice things about them!) They have an amazing and robust knowledge base, but we thought we would create an all encompassing resource for newbies first adding a tracking code to their website.

A WHAT?

Tracking code is a snippet of code that tracks the activity of a website user by collecting data and sending it to HubSpot. You have heard of cookies right? No not the ones you eat, but the ones in your browser! The tracking code uses a cookie to anonymously track a visitor across your site. When a visitor fills out a form, say for example to join your mailing list, that submission will then add them as a contact to HubSpot, or associate them to an existing contact!

WHERE TO FIND IT

1. Login to your HubSpot account, and click the settings icon in the main navigation bar.
2. On the left menu bar, click Tracking Code under Account Settings. 
3. Click the Copy button to save the code to your clip board, or delegate this task by emailing it to your Web Master! 
- 3.a If you are a Wordpress user, go ahead and click the button to download the Zip file. 

how to install it

Once you have the code, all you need to do is paste it into your footer... That's what everyone tells you, if only it was that easy! Each website platform is different and each are a little bit different. To make things simple, we are including "how to" links for the top five website platforms.
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WIX
  1. Navigate to your Site Manager.
  2. In the left sidebar menu, navigate to Tracking and Analytics.
  3. Click Custom or Add new tool > Custom.
  4. Paste the tracking code in the Paste code snippet here field.
  5. Set the Name of the new tool to HubSpot Tracking Code.
  6. Under Add Code to Pages click the radio button for All pages and use the dropdown menu to select Load code on each new page.
  7. Under Place Code in section, click the radio button for the Body - end option.
  8. Click Apply to save your changes.

SQUARESPACE
  1. ​Log in to your Squarespace account.
  2. In the left sidebar menu, navigate to Settings.
  3. In the Website section of the menu, navigate to Advanced, then select Code Injection.
  4. Paste the tracking code into the Header field.
  5. In the upper left, click Save.​

SHOPIFY
This one and the next one are a little tricky, so we recommend following the instructions here: tinyurl.com/mtcn7j3k

​WORDPRESS
Follow the instructions here: tinyurl.com/bp8fah46

WEEBLY
  1. Log in to Weebly
  2. Click Edit on the Site you want to edit
  3. Click Settings 
  4. Click SEO
  5. Paste the HubSpot Tracking Code in the Footer text box.​
SEE OTHER OPTIONS HERE

MEMBERSHIP SYSTEM FOR HUBSPOT

After identifying your frequent users, generate income by using Members Center to offer membership through Hubspot.
LEARN ABOUT MEMBER CENTER
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