WRITE YOUR adventure
Now that you have your member persona, you'll need to put your self in the shoes of your member. What communication, relationship, and engagement do you want to build with your membership? This process should also helps you identify potential member drop-offs and roadblocks that could hinder retention (aka the dragon in the fairytale) . Below are a things to think about in your member journey.
After you have visualized your journey and gone through these questions, you will want to create SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals for each step that work with your donor cycle and membership system.