Specific: The goal should be clearly defined and specific. Avoid vague or broad goals that are difficult to measure. The advantage of using SMART goals is that these practices should help you Identify clear quantitative objectives and deadlines. Ask yourself: What exactly do you want to achieve with your membership efforts? Who is the target audience? What are the specific outcomes or results you aim to achieve?
Example: Increase the number of new members from the target demographic (e.g., young professionals aged 25 to35) by 20% within the next six months.
Measurable: The goal should be quantifiable so that progress can be tracked and measured. Establish concrete metrics or indicators that can be used to assess progress toward the goal.
Example: Track the number of new members from the target demographic who join during the six-month period and compare it to the baseline data to determine if the 20% increase has been achieved.
RElevant to your nEeds & desires
Relevant: The goal should align with the overall strategic objectives of the organization, be relevant to the membership cultivation efforts, and be relevant to the needs of your members. It should be meaningful and contribute to the overall mission and vision of the organization.
Example: Ensure that the goal of increasing new members aligns with the organization's strategic plan and supports its mission and vision of expanding the reach and impact of the organization's programs and initiatives.
Time sensitive or time-bound: The goal should have a specific timeframe for completion to create a sense of urgency and accountability. Set a deadline or timeline for achieving the goal to keep the membership team focused and motivated.
Example: Set a deadline of six months to achieve the 20% increase in new members from the target demographic, and regularly review progress towards the goal during the timeframe.
By using the S.M.A.R.T. framework, you can create clear, actionable, and measurable goals for membership cultivation efforts. These goals can help guide your organization's strategic planning, resource allocation, and performance evaluation, ensuring that your membership efforts are focused, effective, and aligned with your organization's overall objectives. Regularly review and update your S.M.A.R.T. goals to adapt to changing circumstances and maximize the success of your membership cultivation efforts.