Nonprofit CRM vs Donor Mangement

DONOR MANAGEMENT	CUSTOMER RELATIONSHIP MANAGEMENT
A donor management system is a system that tracks donations from supporters or members of an organization, from their first donation to subsequent gifts and memberships.	​A CRM is a software used to manage your organization’s interactions with donors, members, and well ... everyone. Flexible CRMs store information about volunteers, vendors and all the relationships and engagements they have with your organization.
Pro: Great financial tracking	Pro: Relationship development
Con: Does not provide the best ​tools to continue engagement	Con: Often lacking financial tracking

RELATIONSHIPS

THE BIGGEST DIFFERENCE BETWEEN DONOR MANAGEMENT AND CRMS
Donor management software focuses on tracking giving while CRMs focuses on nurturing relationships and engagement.​

Donor management software has some limitations, specifically when compared to CRMs. While donor management software is a great tool for keeping track of your donors, it's important to remember that CRMs are better when it comes to consistently engaging your membership. This is because they're more flexible and give you a more complete view of each member's engagement with the organization. They can also take into account things like how often any member of your staff has called, emailed, commented on social media, or interacted with a member or prospective member.

If your organization is looking to improve its operations or manage its members more effectively, there's no better time to learn more about your options and make use of these technologies. However, you can see both options have their downfalls, therefore we recommend systems that integrate well with other apps and have a strong team dedicated to future improvements. Through integration, you compensate and tailor the system to fit your needs and with a dedicated staff, you can rest assured that the platform is dedicated to growth. 

Ultimately, the best tool for your organization should fit your needs. Identify what are the most important priorities and requirements for your organization and find the ecosystem that serves your needs. 

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crms for nonprofits

CRMs are not just for commercial businesses. Nonprofits can make use of them too! CRMs are a tool for managing and tracking relationships. These tools can help maintain engagement by sending timely communications, inviting them to events, volunteer activities, fostering a sense of belonging and community in your organization.
There are several CRM options out there that are custom-built for nonprofits. Some of these include:

• Member Center built on HubSpot CRM (shameless plug! www.membercenter.net)
• Salesforce Nonprofit Cloud (www.salesforceforce.com)
• DonorPerfect (www.donorperfect.com)
• NeonCRM (www.neonone.com)

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MEMBER CENTER + Hubspot

When building Member Center we took our own advice and decided to build a membership system in the HubSpot CRM ecosystem because it's one of the most powerful CRMs on the market and it's free!

WHY HUBSPOT?
If you're thinking about trying HubSpot CRM, there are a few things to consider.

• First of all, it's a great choice for nonprofits with a small budget because the free account tier gives you a lot to work with.
• HubSpot integrates with tons of other tools (and I mean tons) which means that it is powerful! Mailchimp, Square, Zoom, Gmail, Eventbrite, Constant Contact, and Stripe are just a few.
• HubSpot CRM is beautiful and the interface is user-friendly and intuitive. This means that your staff and colleagues will have an easier time getting started, and will want to use it.
• In addition, HubSpot has a lot of functionality built in so you can customize everything from marketing campaign management, revenue forecasting all the way to remembering the birthday of your donor's dog!
• HubSpot has a robust knowledge center filled with videos and articles to help you learn and grow.
• HubSpot makes it easy for any nonprofit looking for an alternative solution to switch quickly and easily and grow with you. Simply sign up and upload your contacts to get started. 

If you're considering HubSpot but want it to manage your membership, Member Center is your solution.

Learn about Member Center today