Gated Content for Members

Whether it's a blog post, a white paper, a webinar, or an eBook, gated content can be an effective marketing and engagement tool. If you're considering this type of content marketing, there are a few things to keep in mind but first you need to think about how people will engage with you. (Don't worry, for those with commitment issues - we are not talking about a marriage engagement)

​The best way to interact with your users is to use a landing page. This type of page will show off your most important information, including the benefits of your content. It's also a good idea to include a table of contents to give your readers a sense of what they're getting into.

CONSIDERATIONS FOR GATED CONTENT

VALUE PROPOSITION
You should offer up content to your audience at predetermined levels. This can include free content, and paid subscriptions at differing levels. Your free content should act as marketing tool to intrigue paid users with a clear call-to-action for further engagements. For paid members, it's important to make sure that your gated content is worth the cost. Think about your user and how it creates value for them. By offering valuable content, you can build your brand name and establish an expert status.

USABILITY
It's is a good idea to make your gated content easy to use. This includes a table of contents, and instructions on how to navigate the content. 

Here at Member Center, we provide gated content for members with easy access, so all they need to do is provide their email address and we check it against your membership's status in HubSpot, so no password is needed.

ENGAGEMENT
Gated content can also be a a good way to build a community and will give you an opportunity to interact with your users. This can be through a member-only forum, online classes with a chat feature, an online book club, a blog ( commenting on).

Types of Gated Content

White Papers
Webinars
eBooks
Private Community
Templates 
Product Demos
Quiz Results
Courses
​Blog
Annual Reports

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MEMBER CENTER

Are you looking for an easy way to do gated content for members on your current website and track all of your member interactions? If yes, Member Center is for you! Member Center is a membership platform built on HubSpot CRM. Turn any page on your website into gated content with some embeddable code, and never deal with lost passwords. After a member registers, your members will only need to use their email address to access your gated content. 

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