CONSIDERATIONS FOR GATED CONTENT
You should offer up content to your audience at predetermined levels. This can include free content, and paid subscriptions at differing levels. Your free content should act as marketing tool to intrigue paid users with a clear call-to-action for further engagements. For paid members, it's important to make sure that your gated content is worth the cost. Think about your user and how it creates value for them. By offering valuable content, you can build your brand name and establish an expert status.
It's is a good idea to make your gated content easy to use. This includes a table of contents, and instructions on how to navigate the content.
Here at Member Center, we provide gated content for members with easy access, so all they need to do is provide their email address and we check it against your membership's status in HubSpot, so no password is needed.
Gated content can also be a a good way to build a community and will give you an opportunity to interact with your users. This can be through a member-only forum, online classes with a chat feature, an online book club, a blog ( commenting on).