Finding New Members
Every organization has a "natural constituency"
So when an organization or business wants to find NEW members, how do they go about doing it?
1. Define your target market
2. Meet them on their terms
You wouldn't target a google ad to market to someone who is never online, so why do you go to the same old marketing channels without thinking where your audience is first? The significant way to get your name out to others in this oversaturated market is to be creative, genuine and considerate of how your potential members preferred to be approached.
3. Provide Value
4. Simplify the path to membership
Joining MUST be easy to do. The top recommended way to register members is through your website. A membership form should not be longer than one page. You need the basic details, not a life story. Also consider easy opportunities to recruit members at events. If you can not register prospects for membership at the event itself, it is almost always best to get the person's information and follow up with them 3 days or less from the event. If someone takes a membership brochure or card, they may forget but if they receive a personal email, they may sign up on the on the spot.
5. Don't forget to ASK!
This may go without saying, but I have been guilty of it myself. Ask at events, ask in one-on-one conversations. Just ask. The more you do it, the easier it gets.
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