EMAILS FOR MEMBERSHIP

The very first email was sent by Ray Tomlinson to himself in 1971. Fast forward to today and ​the average office worker receives around 121 emails every workday. Gross, we know, but the point is that emails have become a standard way we communicate. What are the basic emails you need for membership?

​Well just pretend you found a magic lamp and poof, like a genie we are here to solve your membership problems... (and maybe if you wish real hard, those 121 daily emails will also disappear!)

---

​Welcome Email

​Creating a welcome email for members is an important part of your marketing strategy. The right email can entice new members to stick around and eventually become loyal customers. These emails should also include helpful content that helps new members get the most from their membership.

The best welcome email for members should include a clear call to action, for example, you may want to include:

• a link to a blog post about how to use their membership
• include a video tutorial
• consider a short 1 - 3 question survey
• list of upcoming events
• include a gift in the form of a discount code or free trial

Creating a welcome email for members doesn't have to be complicated. You can even use a free email marketing tool like HubSpot to create high-quality welcome email sequences (aka a drip campaign). Just be sure to keep it simple with some of the basics like a way to unsubscribe and mobile friendly emails. 

---

Receipt Email

​An email receipt is expected by most members and serve as a record of the purchase. Include the date of the purchase, the product name, and the transaction amount. Receipts should be sent immediately after the transaction and if you are a nonprofit, that should be clearly stated for tax purposes.

The email message should explain the benefits of membership and can provide a way to share the news about their membership! This could be a way to share their membership on social media, leave a review, or add a downloadable badge to their website.

And remember -  A simple thank you will go a long way in building customer loyalty.

---

Renewal Email

​Creating a renewal email for members is a big part of maintaining customer loyalty. Using personalized content and a well-timed campaign can get customers to renew their memberships. The best emails are easy to scan and contain a clear call to action. You might highlight events that took place over the past year or spotlight community members. This type of information can help to build a bond with your audience.

Use clever headlines, short paragraphs, and clever wording to deliver the best content. 

---

eNewsletter

​Creating an eNewsletter for members is an effective way to keep them up to date about the organization. You can tell them about events, introduce new membership benefits, and share special discounts. This is a great way to connect with members and make them feel involved.

Important key factors of any eNewsletter....

• Incorporate photos and visuals into your newsletter. The images will help readers visualize what you're discussing. 
• Intriguing subject line under 45 characters. Questions or personalized subject lines statistically get more opens.
• Short and to the point. You want to intrigue members and send them to your website to learn more. 
• Call to action to participate in an event, take a survey, try an online course, read an article, participate in a conversation, etc.
• Mobile-friendly
• Great platform with analytic that works with your overall membership system.

---

FREE HTML EMAIL TEMPLATE

All emails should also include the logo and colors of your organization. This will help your association stand out from other organizations and create brand awareness. If you're new to creating HTML emails from scratch, and you've used up those three wishes from your genie - we have your back! Include your info below and instantly have access to our free HTML template with instructions for customization.